Before I started working at charity: water, they asked if I wanted to be part of a handful of designers that would help bring some additional awareness their September Campaign by making some posters. I hadn't made a poster in what felt like years so I jumped on the opportunity to get back into it. I went through a ton of horrible/half-assed ideas such as; Elephants, Jerry Cans in place of stars on old war posters (Come & Take it), hundreds of sayings, and so on until I finally landed on the word TRUE. One of the main selling points of charity: water is the fact that 100% of the public's donations go directly to the field and is tracked so that no matter how much you donate you can see exactly how/where you helped. Internally they call it transparency, but transparency was too long of a work to illustrate every letter. Anyway the word TRUE felt right to me because it can mean so many different things to so many different people. I wanted to make a poster that could serve as a reminder to just stay true to what's most important to you; whether that's helping others, being straight edge, working hard to be the best you can be or whatever it is that you want. At the end of the day just make sure that you feel happy with yourself and with what you're doing for this world.