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October 14, 2013 - No Comments!

charity: ball invites

My first big job at charity: water was to come up with the concept and visual language for the annual charity: ball; a semi-black tie event where we aim to raise money for a particular region and have a great time doing it. Last year, Dana Tanamachi helped out with some of branding so I knew I had a lot to live up to. I wanted to take it in a direction that didn't feel too scripty/hand done nor too "old money". I needed a way to make it approachable but maintain that elegant ball vibe. I ended up coming across this typeface called grumpy and I felt that it struck that perfect balance between classy and exciting. After slaving away with some bezier curves I ended up with a sort of art-deco feeling which could lend itself to using little flourishes and borders elsewhere within the invitation suite, website, and event.

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