We’re Smith
& Diction
Thoughtful identities
for imaginative clients.
Design &
Copywriting
Inquiries:
hello@smith-diction.com
Perplexity.ai
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Our new brand for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.
Perplexity.ai
View Case Study
Our new brand for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.
The George
Coming Soon
This modern victorian hotel in Kennett Square, PA, has a storied horticultural history. So we gave them an elaborate, botanically-inspired visual identity, complete with an entirely custom wordmark. Opening Fall 2024.
The George
Coming Soon
This modern victorian hotel in Kennett Square, PA, has a storied horticultural history. So we gave them an elaborate, botanically-inspired visual identity, complete with an entirely custom wordmark. Opening Fall 2024.
Paradigm Gallery + Studio
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This local art gallery and studio needed a new brand to help them expand into a new creative space, so we built them a custom identity that can flex, shift, and evolve in endless iterations.
Exposure
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This storytelling platform is rooted in exploration, so we gave them a new logo that evokes a sense of global unity and adventure.
Marke Jewelry
Coming Soon
We designed a new brand identity for a wedding band company that helps people feel more comfortable and confident buying fine jewelry.
Ginger Rudolph
gingerrudolph.com
This identity for a Philadelphia art curator and artist mentor is made to help her brand feel as distinctive as her creative approach.
Elixr Coffee
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When redesigning Elixr’s coffee packaging, we put their coffee in boxes, not just bags—creating a unique, thoughtful unboxing experience.
Group X
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These art curators are behind some stunning public art installations in Philadelphia. We built them a brand identity that’s not designed to explain, it’s designed to inspire.
Human Ventures
human.vc
We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.
Human Ventures
human.vc
We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.
Sabbatical Beauty
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We created a complete rebrand and a full packaging redesign for this Philly-based, small-batch, Asian-inspired skincare company.
Glitter Block Cleaning Service
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Glitter cleans up neighborhoods. We cleaned up their brand, delivering a new wordmark, mascot, and full identity system.
Glitter Block Cleaning Service
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Glitter cleans up neighborhoods. We cleaned up their brand, delivering a new wordmark, mascot, and full identity system.
The Rail Park
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We started working with the Rail Park before there was a park, and we’ve given them everything from an ever-evolving visual identity, to a full suite of brand assets, to a shiny new website.
Any Distance
anydistance.club
Our identity for this fitness app conveys strength, motion, and the road ahead.
Any Distance
anydistance.club
Our identity for this fitness app conveys strength, motion, and the road ahead.
BOK Building
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We created a flexible wayfinding system for this former school, helping people find all the makers, artists, and small businesses in this dynamic, ever-growing community.
Càphê Roasters
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Our packaging redesign for this mission-driven Asian-American business references the landscapes of Vietnam, paired with a bold diverse color palette.
Elm Wealth
elmwealth.com
This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.
Elm Wealth
elmwealth.com
This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.
Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.
Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.
Ingredient AI
ingredient-ai.com
This AI startup is accelerating the innovation process for the supplement industry. We crafted their identity and a suite of launch materials, delivering everything from holographic-foil print to a 90-second animated explainer video.
Steno
steno.com
This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and product design.
Steno
steno.com
This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and product design.
Triple Bottom Brewing
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Our beer can design system for this fair chance brewery is built to showcase an ever-changing suite of can art, while illustrating their deeply-held belief that good business requires looking from more than one perspective.
Tiny Organics
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This baby food startup came to us for branding, and we delivered a complete visual identity and original copywriting.
Tiny Organics
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This baby food startup came to us for branding, and we delivered a complete visual identity and original copywriting.
HipCityVeg
hipcityveg.com
This plant-based restaurant wanted a brand welcoming enough for even diehard meat-eaters. We designed their full launch identity, including in-store signage, takeout menus, and print collateral.