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Perplexity
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Our branding for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.

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Perplexity
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Our branding for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.

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Superhuman—More-Power-to-You

Superhuman
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When Grammarly, Coda, and Superhuman merged into a single AI-native platform, we built their new brand around a unique logo—one that doubles as a digitally-native, motion-driven character that's embedded into the product experience.

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Living Roots Wine & Co.
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We delivered a full brand identity for this multi-continental winery, along with a new suite of wine labels, print collateral, and wayfinding for their new Finger Lakes tasting room.

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Living Roots Wine & Co.
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We delivered a full brand identity for this multi-continental winery, along with a new suite of wine labels, print collateral, and wayfinding for their new Finger Lakes tasting room.

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Minted Bridge

Minted NY
mintednewyork.com

We developed a new core identity for Minted New York, bringing new energy to a heritage brand and helping shift them into a new category of consumer athletic wear.

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Westbound-Matchbook

The Westbound
Coming Soon

We crafted an identity—complete with logos, signage, illustrations, print materials, and more—for this new hotel that's opening just beyond the western gate of Yellowstone National Park.

Westbound-Matchbook

The Westbound
Coming Soon

We crafted an identity—complete with logos, signage, illustrations, print materials, and more—for this new hotel that's opening just beyond the western gate of Yellowstone National Park.

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Gamma
gamma.app

We gave this AI tool a full visual and verbal identity, all focused on the idea that Gamma will help you get your ideas out into the universe.

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Gamma_Image_Flip

Gamma
gamma.app

We gave this AI tool a full visual and verbal identity, all focused on the idea that Gamma will help you get your ideas out into the universe.

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Alma_Billboard_Smith&Diction_2

Alma
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We created a full launch brand for Alma, an AI nutrition assistant, complete with strategy, copywriting, and a vibrant visual identity.

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Anterior_Brand

Anterior
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Our brand identity for Anterior was designed to build trust in their AI product, with vibrant science-inspired imagery layered onto a timeless visual structure.

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Paradigm_Poster_Mockup

Paradigm Gallery + Studio
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This local art gallery and studio needed a new brand to help them expand into a new creative space, so we built them a custom identity that can flex, shift, and evolve in endless iterations.

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Ginger Rudolph
gingerrudolph.com

This identity for a Philadelphia art curator and artist mentor is made to help her brand feel as distinctive as her creative approach.

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•Beekeeper-motion
Elixr_Beekeeper-1

Elixr Coffee
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When redesigning Elixr’s coffee packaging, we put their coffee in boxes, not just bags—creating a unique, thoughtful unboxing experience.

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Group_X_Animation_Positions_3

Group X
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These art curators are behind some stunning public art installations in Philadelphia. We built them a brand identity that’s not designed to explain, it’s designed to inspire.

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41 West
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We gave this California-based production company a unique identity that felt retro and futuristic all at once, while also celebrating the wild characters you might find on a production set.

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Sabbatical_Collateral_SD_2

Sabbatical Beauty
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We created a complete rebrand and a full packaging redesign for this Philly-based, small-batch, Asian-inspired skincare company.

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•Rail_Park_Overview_Smith-and-Diction

The Rail Park
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We started working with the Rail Park before there was a park, and we’ve given them everything from an ever-evolving visual identity, to a full suite of brand assets, to a shiny new website.

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BOK_Entrance

BOK Building
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We created a flexible wayfinding system for this former school, helping people find all the makers, artists, and small businesses in this dynamic, ever-growing community.

Ingredient AI Pin

Ingredient AI
ingredient-ai.com

This AI startup is accelerating the innovation process for the supplement industry. We crafted their identity and a suite of launch materials, delivering everything from holographic-foil cards to a 90-second animated explainer video.

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Ingredient_AI_Title_Card

Ingredient AI
ingredient-ai.com

This AI startup is accelerating the innovation process for the supplement industry. We crafted their identity and a suite of launch materials, delivering everything from holographic-foil cards to a 90-second animated explainer video.

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Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.

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Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.

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Exposure
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This storytelling platform is rooted in exploration, so we gave them a new logo that evokes a sense of global unity and adventure.

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© 2024 Smith & Diction

© 2024 Smith & Diction

© 2024 Smith & Diction