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Perplexity.ai
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Our branding for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.

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Perplexity.ai
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Our branding for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.

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Alma_Billboard_Smith&Diction_2

Alma
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We created a full launch brand for Alma, an AI nutrition assistant, complete with strategy, copywriting, and a vibrant visual identity.

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Anterior
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Our brand identity for Anterior was designed to build trust in their AI product, with vibrant science-inspired imagery layered onto a timeless visual structure.

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The George
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This modern Victorian hotel in Kennett Square, PA, has a storied horticultural history. So we gave them an elaborate, botanically-inspired visual identity, complete with an entirely custom wordmark.

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The George
Coming Soon

This modern Victorian hotel in Kennett Square, PA, has a storied horticultural history. So we gave them an elaborate, botanically-inspired visual identity, complete with an entirely custom wordmark.

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Paradigm_Poster_Mockup

Paradigm Gallery + Studio
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This local art gallery and studio needed a new brand to help them expand into a new creative space, so we built them a custom identity that can flex, shift, and evolve in endless iterations.

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Exposure
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This storytelling platform is rooted in exploration, so we gave them a new logo that evokes a sense of global unity and adventure.

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Minted Bridge

Minted NY
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We developed a new core identity for Minted New York, bringing new energy to a heritage brand and helping shift them into a new category of consumer athletic wear.

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Ginger Rudolph
gingerrudolph.com

This identity for a Philadelphia art curator and artist mentor is made to help her brand feel as distinctive as her creative approach.

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Elixr Coffee
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When redesigning Elixr’s coffee packaging, we put their coffee in boxes, not just bags—creating a unique, thoughtful unboxing experience.

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Group_X_Animation_Positions_3

Group X
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These art curators are behind some stunning public art installations in Philadelphia. We built them a brand identity that’s not designed to explain, it’s designed to inspire.

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41 West
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We gave this California-based production company a unique identity that felt retro and futuristic all at once, while also celebrating the wild characters you might find on a production set.

Human Ventures
human.vc

We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.

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HV_fingerprint_v09_dribbble

Human Ventures
human.vc

We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.

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Sabbatical_Collateral_SD_2

Sabbatical Beauty
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We created a complete rebrand and a full packaging redesign for this Philly-based, small-batch, Asian-inspired skincare company.

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•Rail_Park_Overview_Smith-and-Diction

The Rail Park
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We started working with the Rail Park before there was a park, and we’ve given them everything from an ever-evolving visual identity, to a full suite of brand assets, to a shiny new website.

Prometheus
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We crafted an identity and print materials for the Prometheus Summit, an exclusive event focused on enhancing human wellness.

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Prometheus
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We crafted an identity and print materials for the Prometheus Summit, an exclusive event focused on enhancing human wellness.

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BOK Building
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We created a flexible wayfinding system for this former school, helping people find all the makers, artists, and small businesses in this dynamic, ever-growing community.

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Elm Wealth
elmwealth.com

This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.

Elm_Logo_Leaves

Elm Wealth
elmwealth.com

This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.

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Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.

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Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.

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Ingredient AI
ingredient-ai.com

This AI startup is accelerating the innovation process for the supplement industry. We crafted their identity and a suite of launch materials, delivering everything from holographic-foil cards to a 90-second animated explainer video.

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Ingredient AI
ingredient-ai.com

This AI startup is accelerating the innovation process for the supplement industry. We crafted their identity and a suite of launch materials, delivering everything from holographic-foil cards to a 90-second animated explainer video.

Steno

Steno
steno.com

This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and core product design consultation.

Steno

Steno
steno.com

This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and core product design consultation.

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Gateway-Garden-Center_S&D_Web_2

Gateway Garden Center
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Our brand refresh for this local, family-owned garden center included a logo redesign that honors their history, while delivering both strength and flexibility.

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Living Roots Wine & Co.
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We delivered a full brand identity for this multi-continental winery, along with a new suite of wine labels, print collateral, and wayfinding for their new Finger Lakes tasting room.

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Living Roots Wine & Co.
Coming Soon

We delivered a full brand identity for this multi-continental winery, along with a new suite of wine labels, print collateral, and wayfinding for their new Finger Lakes tasting room.

© 2024 Smith & Diction

© 2024 Smith & Diction

© 2024 Smith & Diction